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How to Acquire Clients In 2023 By Using DMs
In today’s digital age, there are countless strategies and tools available for acquiring new clients. From automated email marketing to intricate sales funnels, it’s easy to become overwhelmed by the sheer complexity of modern marketing. However, what if we told you that you could acquire new clients today with just direct messages (DMs), no automations, and minimal effort? It might sound too good to be true, but we’re going to show you how it’s done in these seven simple steps.
Step 1: Find a Proven Converting Offer
The first crucial step in this process is to find a proven converting offer. Instead of creating your own, look for something that others are already selling successfully. One effective method is to browse social media platforms like Facebook and identify posts promoting offers such as one-time setup systems with no monthly fees or done-for-you solutions.
Step 2: Collect Leads Interested in the Offer
Once you’ve identified the converting offer, gather all the leads who have shown interest in it. These leads are typically the individuals who have liked or commented on the posts promoting the offer. Create a Google spreadsheet to organize this information.
Step 3: Set Up Your Facebook Profile
Before reaching out to potential clients, ensure that your Facebook profile presents a professional image. Remove any controversial or political content and upload an appropriate profile picture.
Step 4: Initiate Friend Requests
Start by sending friend requests to individuals who may be interested in your offer. Keep track of your friend requests, the date, and whether they were accepted or declined.
Step 5: Craft Your Offer and Address Objections
Develop a compelling offer for your potential clients. Address common objections and provide solid reasons why they should consider your offer. Offer components, testimonials, and case studies can enhance the appeal of your offer.
Step 6: Craft the Twister Message
Craft a two-step message to approach your potential clients. Begin by finding a reason to message them, such as a shared interest or mutual connections. After the initial message, ask a quick question to engage them and gain their permission to pitch your offer.
Step 7: Schedule Five-Minute Calls
Once you’ve established a connection and interest, suggest a five-minute call to provide more information about your offer. During this call, briefly explain the offer and ask a few qualifying questions to ensure it’s a good fit for them. If the potential client shows interest, schedule a longer strategy call.
By following these seven steps, you can efficiently acquire new clients using direct messages. The key to success lies in simplicity and personal engagement. Remember, it takes less than 30 minutes to set up this process and start booking appointments. With consistent effort, you can fill your calendar with potential clients and secure new business in a matter of days.
While there are many advanced marketing strategies out there, sometimes simplicity is the most effective approach. By focusing on the fundamentals outlined in this guide, you can see significant results in your client acquisition efforts. So, why wait? Start implementing these steps today, and watch your client list grow.